Course Description
In today’s hyper-competitive and fast-evolving business environment, long-term success in sales requires more than closing deals—it demands strategic client relationship management, scalable growth strategies, and mastery of digital tools. This elite masterclass, offered by Step Sure Training and Research Institute (STRI), empowers professionals with cutting-edge knowledge and practical skills in key account management and business development. Designed for ambitious individuals aiming to drive sustained revenue growth, this course is your gateway to mastering the science of high-performance selling, customer loyalty, and market leadership.
Course Objectives
By the end of this transformative program, participants will be able to:
- Manage and grow high-value accounts to maximize lifetime client value
- Develop winning business development strategies for both B2B and B2C environments
- Utilize world-class CRM tools including Salesforce, HubSpot, and Zoho for data-driven client engagement
- Apply advanced sales psychology, objection handling, and persuasive communication
- Expand customer reach through SEO, LinkedIn prospecting, and modern social selling techniques
- Align sales actions with KPIs, ROI models, and scalable performance frameworks
- Lead multidisciplinary teams with a customer-first approach and a strong innovation mindset
Course Modules
Module 1: Strategic Account Management
- Comprehensive account lifecycle planning, segmentation, and value delivery
- Stakeholder mapping and governance structures for effective relationship management
Module 2: Business Development Foundations
- Pipeline development, lead qualification, and sales funnel optimization
- High-conversion cold outreach and structured follow-up strategies
Module 3: CRM and Sales Intelligence Tools
- Practical CRM application with Salesforce, HubSpot, and Zoho
- Creating actionable dashboards, pipeline tracking, and automated workflows
Module 4: Advanced Sales and Negotiation Mastery
- Tactical sales closing techniques and negotiation under pressure
- Strategies for cross-selling, upselling, and high-ticket deal acquisition
Module 5: Digital Selling and Market Expansion
- SEO fundamentals, digital content marketing, and automation tools
- LinkedIn sales prospecting, email campaign management, and audience engagement
Module 6: KPIs, Financial Models, and Strategic Growth Planning
- Forecasting revenue, tracking return on investment, and using performance metrics
- Integration of OKRs and KPIs for measurable and sustainable growth
Module 7: Innovation and Sales Leadership
- Leveraging AI-powered sales technologies and forming strategic business alliances
- Building a culture of performance, collaboration, and customer-centric leadership
Key Beneficiaries / Users
- Account Managers, Sales Professionals, and Client Retention Specialists
- Business Development Executives, Marketing Strategists, and Growth Managers
- Entrepreneurs, Startup Founders, and Results-Oriented CEOs
- Professionals in NGOs, government agencies, and mission-driven organizations
- Corporate sales teams seeking innovation and structured upskilling in customer relationship management
General Information
- Delivery Modes: Available as live in-person training or interactive virtual sessions
- Duration: Standard five-day program, with flexible scheduling options
- Course Materials: Printed manuals provided; digital devices available upon request
- Resources: Access to ready-to-use sales playbooks, digital tools, and CRM platforms
- Post-Training Support: Six-month mentorship for continued implementation and support
- Certification: Participants receive a globally recognized certificate of completion
- Additional In-Person Benefits: Meals, refreshments, and assistance with accommodation logistics
- Training Venues: Nairobi, Kampala, Kigali, Dar es Salaam, and Online (Worldwide Access)
Contacts
- Email: info@stepsureresearchinstitute.org
- Phone or WhatsApp: +254 723 482 495 | +254 757 155 287
- Website: www.stepsureresearchinstitute.org
