In today’s dynamic, competitive landscape, success in sales goes beyond transactions — it’s about building strategic client partnerships, driving consistent revenue growth, and leveraging cutting-edge digital tools. This transformative masterclass is designed to equip professionals with world-class expertise in key account management and high-performance business development.
Delivered by Step Sure Training & Research Institute (STRI) — Africa’s premier institution for professional advancement — this intensive course is your launchpad to mastering the art and science of modern business growth, customer retention, and strategic selling.
Course Objectives
By the end of this program, participants will be able to:
✅ Strategically manage and scale high-value client accounts for maximum lifetime value
✅ Craft and implement winning business development strategies for B2B and B2C success
✅ Leverage top-tier CRM platforms (Salesforce, HubSpot, Zoho) for actionable client insights
✅ Master advanced sales psychology, pitch crafting, and objection-handling techniques
✅ Expand market reach using digital marketing, SEO, LinkedIn prospecting, and social selling
✅ Align sales activities with key performance indicators (KPIs), ROI models, and scalable growth
✅ Lead cross-functional teams with vision, collaboration, and customer-centric execution
Target Audience
🎯 Account Managers, Sales Executives, and Client Retention Officers
🎯 Business Development Managers, Growth Hackers, and Marketing Strategists
🎯 Startup Founders, Entrepreneurs, and Sales-Oriented CEOs
🎯 Professionals from NGOs, public institutions, or impact-driven organizations
🎯 Corporate sales teams seeking structured upskilling and innovation in client management
Course Curriculum – Actionable, Market-Ready Skills
Module 1: Strategic Account Management
- Lifecycle account planning, segmentation, and value maximization
- Stakeholder mapping and account governance frameworks
Module 2: Business Development Foundations
- Sales funnel management, lead scoring, and qualification techniques
- Cold outreach strategies, conversion optimization, and follow-up workflows
Module 3: CRM & Sales Intelligence Tools
- Hands-on CRM labs: Salesforce, HubSpot, Zoho
- Building dashboards, tracking pipelines, automating engagement
Module 4: Advanced Sales & Negotiation Mastery
- Persuasion principles, closing strategies, and high-stakes negotiation
- Cross-selling, upselling, and landing high-ticket deals
Module 5: Digital Selling & Market Expansion
- Search engine optimization (SEO), content marketing, and automation tools
- LinkedIn prospecting, email drip campaigns, and social engagement
Module 6: KPIs, Financial Models & Growth Planning
- Revenue forecasting, ROI tracking, and financial performance tools
- Integrating OKRs, KPIs, and strategic expansion metrics
Module 7: Innovation & Sales Leadership
- AI-powered sales tools, strategic alliances, and growth frameworks
- Building high-performance sales cultures with collaboration and innovation
Industries That Benefit the Most
Ideal for professionals in:
🏦 Banking & Financial Services
💻 ICT & Telecommunications
🏥 Healthcare & Pharmaceuticals
🏢 Real Estate & Property Development
🎓 Education, Development, and NGO Sectors
🏭 Manufacturing, B2B, and Industrial Services
🛍️ Retail, eCommerce, and Hospitality
General Information
✔️ Delivery Options: Live In-Person or Virtual (Standard: 5 Days | Custom Schedules Available)
✔️ Course Materials: Printed Manuals + Optional Tablets/Laptops for Rent
✔️ Bonus Resources: Sales Playbooks, Tablets & Laptops, Other Digital Growth Tools.
✔️ Support: 6-Month Post-Training Mentorship Program
✔️ Certification: Globally Recognized Certificate of Completion
✔️ Extras (In-Person): Meals, Refreshments, Accommodation Support (Optional)
✔️ Locations: Nairobi | Kampala | Kigali | Dar es Salaam | Online (Global Access)
Step Sure Training Institute (STRI)
Africa’s most trusted provider of industry-certified, results-driven professional development programs. Our elite facilitators combine global experience with local insight, delivering courses that are hands-on, actionable, and transformative.
Registration Details
📌 Group Discounts Available
📆 Monthly Intakes — Flexible Scheduling
🏢 Corporate Customization – In-House Training Options
📧 Email: info@stepsureresearchinstitute.org
📞 Call or WhatsApp: +254 723 482 495 | +254 757 155 287
🌐 Website: www.stepsureresearchinstitute.org
