Course Overview
In today’s competitive business environment, mastering account management and strategic business growth is essential for long-term success. The Account Management and Business Development course is carefully crafted to equip professionals with the necessary tools and insights to excel in managing client relationships and driving business growth. This course covers a wide range of topics, from advanced account management techniques to innovative business growth strategies, ensuring participants are well-prepared to meet the market’s dynamic demands.
Account management involves more than just maintaining client relationships; it focuses on fostering loyalty, ensuring client satisfaction, and identifying opportunities for upselling and cross-selling. This course explores the core principles of account management, offering actionable strategies for client retention and experience enhancement. Participants will learn how to effectively utilize customer relationship management (CRM) tools, ensuring efficient account management and building lasting relationships that contribute to the company’s success.
Business growth focuses on identifying and capitalizing on new business opportunities. This course provides participants with the skills to conduct thorough market analysis, understand competitive landscapes, and create robust business growth plans. By mastering these skills, professionals can strategically position their organizations for growth, leveraging market trends and innovative approaches to stay ahead of the competition. Whether you are an account manager, a business growth professional, or an entrepreneur, this course offers invaluable insights to help you achieve your business objectives and drive sustained growth.
Course Objectives
- Grasp the principles of account management and business growth.
- Formulate strategies for client retention and satisfaction.
- Apply effective upselling and cross-selling techniques.
- Perform market analysis to identify business opportunities.
- Develop strategic business growth plans.
- Improve negotiation and sales skills.
- Build long-term client relationships.
- Utilize CRM tools for efficient account management.
- Evaluate competitors and market trends.
- Assess and enhance business growth performance.
Organization Benefits
- Enhanced overall business performance.
- Streamlined business growth processes.
- Greater achievement of organizational goals.
Target Participants
This course is ideal for account managers, business growth professionals, sales executives, marketing managers, and any professionals involved in client relationship management and business growth. It is also beneficial for entrepreneurs and business owners looking to enhance their business growth strategies.
Course Outline
Module 1: Fundamentals of Account Management
- Key Principles and Practices
- Client Retention Strategies
- Upselling and Cross-selling Techniques
- Relationship Building Skills
- Case Study: Successful Client Retention
Module 2: Business Growth Strategies
- Sales Fundamentals
- Negotiation Skills
- Sales Pitch Development
- Handling Objections
- Closing Sales Effectively
- Case Study: Successful Sales Campaigns
Module 4: Utilizing CRM Tools
- Data Analysis and Reporting
- Customer Segmentation
- CRM for Business Growth
- Case Study: CRM Success Stories
Module 5: Competitive Analysis and Market Trends
- Customized Training: All our courses can be tailored to meet the specific needs of participants.
- Language Proficiency: Participants should have a good command of the English language.
- Comprehensive Learning: Our training includes well-structured presentations, practical exercises, web-based tutorials, and collaborative group work. Our facilitators are seasoned experts with over a decade of experience.
- Certification: Upon successful completion of training, participants will receive a certificate from Stepsure Training And Research Institute.
- Training Locations: Training sessions are conducted at Stepsure Training And Research Institute centers. We also offer options for in-house and online training, customized to the client’s schedule.
- Flexible Duration: Course durations are adaptable, and content can be adjusted to fit the required number of days.
- Onsite Training Inclusions: The course fee for onsite training covers facilitation, training materials, two coffee breaks, a buffet lunch, and a Certificate of Successful Completion. Participants are responsible for their travel expenses, airport transfers, visa applications, dinners, health/accident insurance, and personal expenses.
- Additional Services: Accommodation, pickup services, freight booking, and visa processing arrangements are available upon request at discounted rates.
- Equipment: Tablets and laptops can be provided to participants at an additional cost.
- Post-Training Support: We offer one year of free consultation and coaching after the course.
- Group Discounts: Register as a group of more than two and enjoy a discount ranging from 10% to 50%.
- Payment Terms: Payment should be made before the commencement of the training or as mutually agreed upon, to the Stepsure Training And Research Institute. This ensures better preparation for your training.
- Contact Us: For any inquiries, please reach out to us at info@stepsureresearchinstitute.org or call us at +254 723 482 495
- Website: Visit our website at stepsureresearchinstitute.org for more information.
