Designed for business leaders, analysts, and decision-makers, this comprehensive training equips participants with cutting-edge data analytics skills, enabling them to extract actionable insights, optimize business performance, and drive strategic growth.
Gain hands-on experience with industry-leading tools like Power BI, Tableau, and Excel, and master advanced business intelligence (BI), predictive analytics, and big data management techniques. Elevate your career with in-demand data science and analytics expertise tailored for the modern business landscape.
Course Objectives
By the end of this program, participants will be able to:
✅ Understand Data Analytics Fundamentals – Learn core concepts and the role of data analytics in management.
✅ Master Data Visualization Techniques – Create compelling reports using Power BI, Tableau, and Excel dashboards.
✅ Leverage Business Intelligence for Decision-Making – Implement BI tools to enhance performance and strategic outcomes.
✅ Apply Predictive Analytics & Machine Learning – Utilize statistical models and AI-powered analytics to forecast business trends.
✅ Analyze Key Performance Indicators (KPIs) – Track and interpret business metrics for growth and efficiency.
✅ Develop Data-Driven Strategies – Use data insights to enhance profitability, customer engagement, and operational efficiency.
Course Modules
📌 Module 1: Introduction to Data Analytics
- Importance of data analytics in business management
- Understanding structured and unstructured data
- Data-driven business transformation
📌 Module 2: Data Collection & Preprocessing
- Techniques for data gathering and cleansing
- Ensuring data accuracy and consistency
- Managing big data and cloud storage
📌 Module 3: Data Visualization & Business Intelligence
- Creating interactive dashboards in Power BI & Tableau
- Enhancing business reporting with Excel analytics
- Communicating insights with data storytelling
📌 Module 4: Statistical & Predictive Analytics
- Descriptive vs. inferential statistics
- Predictive modeling with AI & machine learning
- Time-series analysis for business forecasting
📌 Module 5: Business Intelligence & Decision Support
- Implementing BI solutions for strategic decision-making
- Case studies on real-world analytics applications
- Risk analysis and mitigation strategies
📌 Module 6: Big Data & Emerging Technologies
- Big data analytics and cloud computing
- AI-driven automation in data management
- Trends shaping the future of data analytics in business
📌 Module 7: Case Studies & Practical Applications
- Hands-on projects with real-world datasets
- Industry-based data analytics challenges
- Final capstone project & certification assessment
Target Audience
🎯 Business Leaders & Executives – Enhance your strategic decision-making with data-driven insights.
🎯 Data Analysts & IT Professionals – Advance your data science and BI expertise.
🎯 Entrepreneurs & Business Owners – Optimize operations with analytics-powered strategies.
🎯 Finance & Operations Managers – Leverage data intelligence to drive growth.
🎯 Government & NGO Professionals – Improve policy-making with data analytics.
Key Organizations Benefiting from Data Analytics in Kenya
🏦 Financial Institutions: Equity Bank, KCB, Safaricom, Co-operative Bank
🏢 Corporates & SMEs: Kenya Airways, Bidco Africa, EABL, Twiga Foods
📊 Government & Research Bodies: Kenya National Bureau of Statistics (KNBS), Central Bank of Kenya (CBK)
🌍 NGOs & Development Agencies: UNDP, World Bank, USAID, African Development Bank
General Information
Customized Training Options
- Tailored Courses: Training is customized to meet specific needs.
- Language Proficiency: A strong command of English is required.
- Comprehensive Learning: Includes interactive presentations, hands-on exercises, web tutorials, and expert-led discussions.
- Certification: Participants receive a recognized certificate upon successful completion.
- Flexible Training Locations: Conducted at StepSure Training & Research Institute (STRI) centers, in-house, or online.
- Adjustable Course Duration: Course structure and duration are tailored to participant needs.
Training Package Includes:
✔ Expert facilitation and high-quality training materials
✔ Refreshments (coffee breaks and lunch)
✔ Certification upon successful course completion
Additional Services:
- Affordable accommodation options and airport pickup services.
- Visa assistance available.
- Tablets and laptops available for rent.
- Six months of post-training support (consultation & coaching).
Group Discounts & Payment Plans:
- Special discounts for groups of four or more.
- Flexible payment options (full payment before training or as per agreement).
Contact Us
📞 Phone: +254 723 482 495 | +254 757 155 287
📧 Email: info@stepsureresearchinstitute.org
🌍 Website: www.stepsureresearchinstitute.org
