Entrepreneurship and Innovation Course

Course Overview
The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you’re even remotely interested in becoming an entrepreneur or starting your own business, this program offers 30 years of practical, hard-earned wisdom. It’s an immersive experience that covers the real challenges involved in entrepreneurship, with a focus on visual learning and building something meaningful.

In phase one, you’ll learn how to select a launch market, gather research to create an offering people will pay for, and begin the human-centric design path. Phase two will teach you to design a minimum viable product (MVP) to validate your business idea. In phase three, you will build your first operational version, develop your brand, acquire your first paying customers, and prepare to receive growth capital without dealing with venture capitalists or lawyers.

Course Objectives

By the end of this program, participants will be able to:

Understand and apply core entrepreneurship concepts.
Differentiate between the realities and myths of entrepreneurship.
Assess their own entrepreneurial traits and identify complementary partners.
Focus on the key aspects needed for entrepreneurial success.
Understand the Optimistic Deterministic framework and apply it to future planning.
Align efforts with the correct entrepreneurial process.
Identify the business model that best suits them.
Understand the concept of scalability as a business tool.
Set realistic expectations for business idea creation.
Utilize digital marketing effectively.
Use Excel for scenario analysis and business projections.

Course Outline

Module 1: The Entrepreneur Mindset

What is Entrepreneurship?
Traits and characteristics of an Entrepreneur.
The mindset and motivations of successful Entrepreneurs.

Module 2: Design Thinking

Identifying and researching business opportunities.
Defining your unique business idea.
Understanding the role of research in business success.

Module 3: Vision & Mission

Defining your vision for your business.
Creating an actionable business plan.

Module 4: Structure & Strategy

Building business structures for success.
Managing employees and building company culture.
Allocating resources efficiently.

Module 5: Digital Marketing

Marketing your business and building your brand.
How to leverage digital media for growth.

Module 6: Working Capital

Managing cash flow using Excel.
Exploring short-term financing options.
Managing suppliers, clients, and stock.

Module 7: Accounting Understanding

Introduction to financial statements.
Costing and pricing for products/services.
Basic understanding of business processes and financial reporting.

Module 8: Raising Capital

Different ways to raise capital for your business.
How to borrow from the bank or attract investors.

Module 9: Taxation Understanding

Taxation and financial controls in business.

Module 10: Legal Issues in Business

Protecting yourself and your business legally.
Legal setup and contract management.

Module 11: Accounting and Personal Finance

Interpreting financial statements and creating business projections.
Personal finance management for Entrepreneurs.

Module 12: Networking Session & Graduation

Interactive discussions with successful entrepreneurs.
Mentoring opportunities and lessons from both success and failure.

General Information

Customized Training: All courses are tailored to meet participants’ needs.
Language Proficiency: Participants should be proficient in English.
Certification: Participants will receive a certificate from Stepsure Training And Research Institute upon successful completion.
Training Locations: Available at our training centers, onsite, or online, according to client schedules.
Flexible Duration: Course duration is adaptable to fit specific needs.
Onsite Training Inclusions: Fee includes facilitation, training materials, coffee breaks, lunch, and certification. Travel, accommodation, and personal expenses are the responsibility of participants.
Additional Services: Accommodation, visa processing, and transport arrangements available at discounted rates.
Post-Training Support: One year of free consultation and coaching.
Group Discounts: Discounts of 10% to 50% for groups of two or more participants.