In this course, participants will gain comprehensive knowledge in key areas of digital marketing, including Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging, and Instagram Photography. You will also learn how to take a professional profile picture using just an iPhone or Smartphone. This course is designed to help you build a powerful online marketing presence by teaching you what works, what doesn’t, and where to focus your time and efforts. Additionally, you will explore the psychology behind the buyer journey and how to align it with social media marketing, content creation, and your sales process. Furthermore, you will learn how to drive website traffic via Social Media Marketing and how to create content that attracts visitors to your site.
Course Objectives
- Learn how to engage with millions of potential clients across various social media platforms.
- Increase website traffic and enhance sales and brand awareness.
- Master brand promotion, customer engagement, and driving traffic using platforms like Facebook and Twitter.
- Learn how to develop, implement, measure, and optimize an effective social media marketing strategy.
- Identify the target audience and connect with an unlimited number of potential clients using social media.
- Maximize the effectiveness of email campaigns to generate more value.
- Achieve online campaign success by aligning your social media goals with your marketing strategy.
- Understand social listening and its importance for customer engagement.
- Develop tailored online marketing strategies for different industries.
- Learn to use major social media and online marketing platforms to effectively promote businesses, brands, and products.
- Improve company reputation by strategically leveraging social media platforms.
- Measure campaign success with various social media and marketing tools.
- Set up a Facebook Business Account for brand promotion and optimize your Facebook page.
- Use LinkedIn to build professional connections, engage prospects, and develop relationships with buyers.
- Setup a Google Ads account and create your first advertisement.
- Learn how a Google+ profile can improve search rankings and customer reach for your business.
Course Outline
Marketing on the Web
- The Fundamentals of Web Marketing and Public Relations (PR)
- The Convergence of Marketing and PR in the Digital Age
- Writing Content that Encourages User Engagement
- Direct Web Communications to Engage and Convert Buyers
- Creating Content-Rich Websites and Online Media Rooms
- Utilizing Online Press Releases for Lead Generation
- Business Blogging and its Marketing Potential
- Mastering Search Engine Marketing and Viral Campaigns
- Using SEO to Outperform Competitors
- Hands-On Practice: Building Blogs for Business Growth
Social Marketing and Networking
- Leverage Social Media to Build Your Brand and Engage Customers
- Practical Training on Twitter, Facebook, and LinkedIn
- Mastering Social Selling on Social Platforms
- How to Engage Customers Effectively on Social Networks
- Facebook Marketing and Audience Growth Techniques
- Integrating Networks for Maximum Viral Reach
- Creating Trust and Likeability Online
- The Importance of Social Selling in B2B Sales
Developing an Online Marketing Strategy
- Creating a Successful Online Marketing Plan
- Crafting Internet Marketing Strategies for Maximum Reach
- Mastering Business Social Media to Enhance Your Brand
- Building and Measuring Success in the Digital World
- Analyzing Marketing Analytics and Interpreting Data
- Using Social Sales Forecasting and Analytics for Better Results
- Exploring Platforms like Empire Avenue and the Influence of Online Brands
- Understanding Online Influence Metrics through Klout, Kred, and PeerIndex
Advanced Digital Marketing Techniques
- Mastering the Fundamentals of Digital and Social Media Marketing
- Managing Digital Marketing Budgets and Forecasts
- Advanced Search Engine Optimization (SEO) Techniques
- Link Building and SEO Audits for Improved Rankings
- Utilizing Google Trends and Keyword Research for Campaigns
- Advanced Paid Search Marketing Techniques
- Pay-Per-Click (PPC) and Google Ads for Revenue Generation
- Content Development for SEO and Optimization
- Advanced Social Media Marketing on Major Platforms (Facebook, Instagram, YouTube, LinkedIn)
- Leveraging Cross-Platform Synergies for Social Media Campaigns
- Utilizing Social Media Management Tools: Hootsuite, Sprout Social, and MeetEdgar
- Using Advanced Analytics for Campaign Insights and Optimization
- Influencer and Affiliate Marketing Strategies
- Managing Influencers to Drive Campaign Objectives
- Strategic Partnerships and Affiliate Marketing for Revenue Growth
- Advanced Digital Display Advertising Techniques
- Remarketing and Programmatic Display Advertising
Mobile and Email Marketing
- Mobile Marketing Integration with Social Media Platforms
- Responsive Designs and Content Creation for Mobile Devices
- Advanced Email Marketing Strategies and Lead Generation
- Email Marketing Tools: MailChimp, AWeber, and Drip
- Analytics for Mobile Marketing and Email Campaigns
E-Commerce Marketing
- Advanced E-Commerce Strategies and Metrics
- Optimizing Lead Generation and Sales Funnels
- Working with E-Commerce Platforms and Managing Online Stores
- Cross-Channel E-Commerce Integration and Adaptation
Templates and Checklists
- Website Benchmark Scorecard
- Action Plan Worksheet for Digital Campaigns
- Post-Training Internet Marketing Support
General Notes
- Courses are tailored to meet the specific needs of participants.
- Participants must have a good command of the English language.
- Training includes well-guided presentations, practical exercises, web-based tutorials, and group work, led by expert facilitators with over 10 years of experience.
- Upon successful completion, participants will receive a certificate from Stepsure Training And Research Institute.
- Training will be conducted at our centers or online, as per client preferences.
- Course duration is flexible and can be modified to fit the desired schedule.
- The course fee for onsite training includes facilitation, materials, coffee breaks, lunch, and a certificate. Participants are responsible for travel, visa, and other personal expenses.
- Accommodation, pickups, and other services are available upon request at discounted rates.
- Tablets and laptops are available upon request at an additional cost.
- One year of free consultation and coaching will be provided post-training.
- Group discounts (10% to 50%) are available for groups of more than two participants.
- Payments must be made in advance to ensure smooth preparation for the course.
Contact Information
For inquiries, please
contact us at info@stepsureresearchinstitute.org
or call +254 723 482 495.
Website: www.stepsureresearchinstitute.org
